Welcome!
Here you will find a summary of my career, projects that inspire me, and my professional passions.
As an experienced coordinator in marketing campaign implementation, including international and remote teams, I have a solid understanding of digital marketing and a keen awareness of customer needs. I have demonstrated proficiency in team management, collaborating with agencies and independent specialists. Currently, I am seeking new challenges in a managerial role.
Social media
I've been working on social media for last 13 years. Planning ads, making content and graphics. I know how to reach people from different countries on TikTok, Facebook, Instagram, Linkedin, Pinterest. I'm good at creating interesting content that fits with audience from different markets.
gamification
I've coordinated gamification campaigns, managing them simultaneously across 25 different markets. I was guest on a webinar where I describe how to use gamification for deeper customer insights Source >>
content marketing
I have diverse experience in content marketing, including creating engaging blog posts, managing social media content, and developing informative videos
e-mail marketing
Since 2008, I've been actively involved in creating newsletters, overseeing KPIs generated from email campaigns. I specialize in analyzing and enhancing campaign performance. Additionally, I excel in crafting advanced and automated email campaigns. I've also supervised specialists to ensure the achievement of KPIs and coordinated successful campaigns.
SEO/SEM
I have experience in both SEO and SEM. In SEO, I've optimized website content to improve search engine rankings and increase organic traffic. In SEM, I've managed paid advertising campaigns to enhance online visibility and drive targeted traffic to websites.
omnichannel
I have experience in omnichannel strategies, seamlessly integrating various marketing channels for a cohesive customer experience. I've successfully implemented campaigns that span online and offline channels, ensuring a unified and effective approach to engage audiences across different touchpoints. With local agencies I coordinated campaigns for various European markets.
project management
I have experience in marketing project management, employing an agile approach for efficient and adaptive workflows. I've successfully overseen projects, ensuring timely delivery and effective collaboration among team members, company departments and external agencies.
public relations
I have experience in public relations, collaborating with both paid and non-paid media outlets. My skills include managing media relations and organizing successful PR events to enhance brand visibility and reputation. With visible effect of publications in offline and online media.
event organization
I have experience in organizing both offline and online events. This includes planning and coordinating various aspects such as logistics, participant engagement, and content delivery to ensure successful and impactful events.
influencer marketing
I have experience coordinating influencer collaborations and campaigns across various platforms and industries, including international partnerships. My role involves establishing and managing relationships with influencers to enhance brand reach and engagement.
international expierience
I have experience working in international environments, collaborating with individuals and agencies from diverse countries. This involves effective communication, cultural understanding and successful campaign delivery.
your next leader
EXPERIENCE
I worked in marketing for last 15 years. I lead both small and larger teams. My leadership style emphasizes strategic planning, where I leverage data-driven insights to inform decision-making and problem-solving. Additionally, I excel in budgeting and financial management, ensuring resources are allocated efficiently for optimal results in digital marketing initiatives.
Scandinavian approach
In my managerial role, I embrace a Scandinavian approach characterized by a focus on collaboration, open communication, and a flat organizational structure. I prioritize a work environment that values equality, trust, and work-life balance, fostering a positive and inclusive team culture.
Red & Blue
In the Hartman test, I got red and green for leadership. Red means I'm decisive and take charge, and green indicates that I'm understanding and supportive.Gallup strengths
I bring a mix of creativity, interpersonal skills, strategic thinking, and a sense of responsibility to the table, creating a well-rounded and effective leadership profile.- Ideation: I excel in generating innovative ideas and creative solutions.
- Relator: Building strong, authentic relationships is a key strength.
- Communication: I have ability to convey ideas clearly and persuasively enhances my leadership impact.
- Intellection: A thoughtful and analytical approach allows for strategic decision-making and problem-solving.
- Strategic: I have a strategic mindset, enabling me to plan and navigate towards long-term goals.
- Input: I have keen interest in gathering information enriches decision-making processes.
- Responsibility: A strong sense of responsibility ensures me I can be relied upon to deliver on commitments.
- Empathy: Understanding and connecting with others emotionally contributes to effective leadership.
- Discipline: My disciplined approach provides structure and reliability within my leadership style.
- Activator: Taking initiative and driving ideas into action characterizes my proactive leadership style.